“With many Pembina employees working from home, the campaign allows us to reconnect over our spirit of giving back to the community, which is engrained in the Company culture.”
Over $3 Million raised for people in need
Pembina’s 2020 United Way Campaign raised over $3.26 million through the efforts of employees, contractors, former and current Board of Directors and retirees – which equates to more than $1,200 per individual. This year, the Company’s fundraising efforts placed Pembina as the second largest campaign in the city overall, despite its significantly smaller employee count.
“Many people are struggling as we face shifts in the social fabric of our communities, workplaces and homes,” says Craig Croney, VP of Operating Services and co-chair of Pembina’s United Way campaign. “But at Pembina, our commitment to communities remains the same. What we do together today will determine our community's vitality tomorrow. The money raised will help thousands of people build better lives. And right now, that’s needed more than ever.”
With more than 30 years of history participating in United Way’s campaign, employee volunteers moved Company favourites like wine survivor, 50/50 raffle, food sales, competitions and events to an online environment – many of which sold out or raised new fundraising records. Pembina also partnered with its generous vendors and customers who donated goods for the Company’s highest grossing event – the online auction. The campaign drew in more than dollars - thousands of much needed items were also donated by employees such as diapers, food, school supplies and children’s toys through a Collection Drive.
During United Way week, all donations are matched by Pembina 100%, up to $100,000 per individual.
