Our Purpose, Vision, Strategy & Values

Our Purpose, Vision, Strategy & Values

Purpose

We deliver extraordinary energy solutions so the world can  thrive.

Vision

Together, we shape the future by connecting North American energy to the world. 

3Cs Strategy

Pembina’s strategy includes three priorities: 

  • Capture: Growing and strengthening Pembina’s core franchise in premier resource plays through expansions of pipeline, gas processing, and fractionation capacity aligned with customer demand and basin fundamentals.
  • Connect: Providing pathways for commodities to reach higher value domestic and global markets through expanded egress, including LNG and LPG exports, and infrastructure that improves market access from constrained basins.
  • Catalyze: Developing new demand platforms in the markets where Pembina operates, including gas-to-power solutions for data centres, supply for petrochemicals, and other initiatives that create incremental demand for products and services across Pembina’s business.

Values

Everything we do starts with our values. They guide how we show up each day.



Values

  • Safe: We care for each other.
  • Trustworthy: We have each other's backs.
  • Respectful: We seek to be gracious and kind.
  • Collaborative: We are great together.
  • Entrepreneurial: We create to succeed.